2023 Press Release

We are truly honored to share with you this incredible project. Our Mission: to improve the lives of every individual mind, body, and spirit through the teachings of Yoga and Meditation.

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Asheville’s Newest Not-for-Profit Brings Ancient Himalayan Yoga and Meditation Wisdoms, Traditions to Blue Ridge Mountains


Plans to Introduce Initiative in Asheville Area Schools to Help Students Plagued by Pandemic-Surging Anxiety and Depression


ASHEVILLE, NC – APRIL 17, 2023 – A powerful lineage of Himalayan yoga and meditation, whose origins date back centuries, are coming to the Blue Ridge Mountains by way of Asheville’s newest not-for-profit – House of Yoga, hosting its debut fundraising event in partnership with LoveShinePlay on April 30th (9:30 a.m.-1:00 p.m.) at The Venue (21 N Market St, Asheville, NC 28801). The event proceeds, says House of Yoga CEO Joe Falco, will go towards the launch of a community initiative with Asheville schools that will engage students in ancient Himalayan yoga and meditation as a means of helping them cope with and overcome anxiety and depression, which saw a dramatic surge during the pandemic. 


With unstable learning environments, prolonged isolation, emotional exhaustion, and other factors, COVID-19 has had a devastating impact on the mental health of our young people, according to Falco. The mental health crisis among children reared itself early in the pandemic, with data showing that from March to October 2020, emergency room visits for mental health-related issues increased nationwide by 30% among children 12-17-years old, and 24% among children ages 5-11.


“We are excited to put our mission into action – improving lives in our mountain community of Asheville through this ancient wisdom of yoga and Vishoka meditation passed down for thousands of years through the Himalayan lineage. The pandemic has exacerbated mental health issues among all age groups, but especially among our youth – which is why we intend to begin with a focus on our young people,” said the head of the new not-for-profit, which he established with his wife, Nichole.


“We are planning to go into local schools to teach very special classes on Vishoka meditation and yoga, and showing young people how they can use these ancient wisdoms to find healing and peace,” added Falco, who studied yoga and meditation at the Himalayan Institute. “The concept of Vishoka promises a Sorrowless Joy - ‘Vi’ meaning ‘without’, and ‘Shoka’ meaning sorrow, grief, or pain.”


The fundraiser will provide attendees with the opportunity to experience the Himalayan wisdom and teachings themselves, says Falco, who notes that this ancient practice helps everyone to step outside of the suffering caused by the duality of our very existence. “We want our future donors to directly know and experience the same powerful teachings, so they understand just how much impact these practices will have on the youth.”


He said the event will unify satsang (spiritual discussion), Yoga asana (in an accessible slow flow vinyasa style), meditation, mantra, and community gathering – along with live music – to create an exceptional, one-of-a-kind spiritual experience.


“This event will be a fantastic opportunity for every spiritual seeker, no matter what stage of their practice, to collectively gather with those looking to elevate their consciousness and contribute to greater community action. All it takes to attend is an open mind,” says Falco, who has more than 7,000 hours of teaching experience across the practices of Yoga, Meditation, and Ayurveda, including multiple accolades from the Himalayan Institute.


Tickets to the event can be purchased at Eventbrite.com under House of Yoga. A single ticket is $75, or $140 for a pair. At the conclusion of the event, Falco says there will be an additional hour to connect with fellow seekers.


As with the Himalayas – known as a sanctuary for spiritual pilgrimages – Asheville similarly has a long history as a destination for spiritual development and healing. Its history spans from the indigenous Cherokee, who believed the Blue Ridge Mountains held a sacred healing energy; to the epitome of Western wealth, with affluent visitors (such as the Biltmore’s) opening sanatoriums and health resorts to seek relief from tuberculosis and other ailments in newly industrialized cities during the early 1900s; to present-day Ashville as a center for arts and alternative spiritual practices from a variety of traditions. 


The Westernization of the traditions of Yoga and Meditation often spark images of $99 brand-logo leggings; lessons of radical self-improvement with little focus on community; and commercialized classes and retreats out of financial reach to those who often need it most. On the flip side, the original Eastern traditions are often viewed by the West as unfathomable concepts and practices that can only be mastered by ascetics and renunciates. 


“These paradoxes and polarities highlight a key and unavoidable experience of being human,” explains Falco. “We all hold common the experience of duality. For the scientific-minded, think Newton’s Law. For every action, there is an opposite and equal reaction. For every over-stressed, well-to-do person, there is a possession-less, serene yogi. For every feeling, there is an opposite and equal feeling. With love, comes hate. With joy, sorrow. 


“But there is a way out of the pain caused by the endless turning between these opposites. There can be a sorrowless joy achieved through practicing Vishoka meditation, no matter what your life looks like.” adds Falco.


House of Yoga plans to develop other programs that will have the maximum impact and do the most good for all in the greater Asheville community. Falco says their long-term goal is to open a Meditation Center in the area that is accessible to all walks of life. “House of Yoga believes that no one group or person should be excluded from discovering the path to sorrowless joy,” he says.


“Bring a Yoga mat, any props you’d like, and an open mind towards greater connection,” says Falco. “We look forward to meeting, and sharing our mission with, the Asheville community.”


For more information on House of Yoga, you can check out www.HOYNC.org.   



Press Contact: 

Nick Mangione

(914) 760-2118 (c)

[email protected]

House of Yoga

Who: Lead by Joe & Nichole Falco, Love Shine Play Festival, Hot Yoga Asheville
What: A community-driven spiritual experience of yoga, meditation, and more!
Where: The Venue 21 N Market St, Asheville, NC, 28801
When: Sunday October 15th, 2023 from 9am to 1pm
What do I bring: Please dress comfortably and bring your own mat.
Why: To share in the spiritual awakening of our world










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You won't want to miss this!

House of Yoga, lead by Joe Rocco Falco is a one-day Yoga Festival which brings satsang (spiritual discussion), Yoga asana (in an accessible slow flow vinyasa style), meditation and mantra together with live music to create a one-of-a-kind spiritual experience. This event will also include a community gathering with vendors and brought to you in partnership with Asheville’s Yoga festival: Love Shine Play and Hot Yoga Asheville. Sunday April 30th, 10am to 1pm at The Venue in Downtown Asheville

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What is House of Yoga?


House of Yoga is our newly launched non profit with a mission to improve the lives of individuals mind, body, and spirit through the teachings of Yoga and Meditation. House of Yoga's vision is to create yoga experiences in sacred spaces that extend beyond the physical practice of yoga. We live in challenging times and know that people are dealing with stress, anxiety, pain, and their struggle to escape the mundane aspects of life. Even so... we believe that anyone can access a place of refuge and healing through deeper knowledge of yoga's ancient wisdom through spiritual discourse, healing asana, uplifting live music, meditating and socializing in a community of like-minded people.  House of Yoga, HOY, is raising funds with events like this one to bring Yoga and Meditation to communities where it can do the most good and have the greatest impact and with a goal of opening a Meditation Center in the Asheville area!

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